Where do you work? What is your occupation?
I am a full-time father and worker. I work for Target selling cell phones during the day and I work full-time for myself, BoneHead Clothing, at night. I am the founder, designer, and creative director of BoneHead Clothing Company. BoneHead Clothing launched on November 29, 2013. My partner and sales representative is Mr. Aaron Jordan. He is more of the suit and tie guy of BoneHead Clothing.
What was your motivation behind starting BoneHead Clothing?
What was your motivation behind starting BoneHead Clothing?
My motivation behind starting BoneHead Clothing was seeing the grind behind other brands. Mark really inspired me to keep going. MADE was the first local brand to start and a lot of success. Other designers inspired me as well. Kanye West was also a big motivator for me. I like his style. I love style as a whole and the art of dress. I love the art of fashion. I do not care for labels anymore. I also pulled a lot inspiration from Zummies.
How would you describe BoneHead Clothing?
BoneHead Clothing is a street/urban brand that was cultured by Black history, personal struggles, and culture overall. BoneHead Clothing represents home (Kansas City) without being built off of Kansas City.
Where did you get inspiration for the skulls and roses that have become BoneHead Clothing symbols?
The skulls represent a bonehead itself so it made sense. The rose was random. It started as a regular flower and evolved over time.
What is your biggest dream or aspiration?
Farefax, California is my dream of “there.” I would like to own a store brick-and-mortar storefront. My goal is to send out product to people just so they can wear
it to build brand awareness.
What fashion story describes you in a nutshell?
All black, BoneHead t-shirt or hoodie, black or
brown with chinos and a top hat, obey hoodie if not my own (BoneHead Clothing), boots and no timbs (Timberland Boots)! I loves to wear watches and bracelets. In the summer I like to wear loafers. I am not a sneaker head, but I will be at Sneak Fest as a vendor!
What career advice do you have for TheeFashionStories
readers?
Do not feel as if money is something that will
hold you back or resources. Don’t let resources hold you back from modeling or
starting your brand. Where there is a will there is a way. A lot of success and trial and error. “don’t give up.” Use what you have. Network and talk to the right people. Don't be afraid. Invest in yourself because time is your most important asset.
Words of Wisdom.
“It’s not a hustle, it’s a business.” Know how to make your business work for you. As a black man it’s always a little bit different and we don’t have a lot of outlets, but you have to stay focus. Our generation is going to put a positive stamp on Kansas City.
Name a couple of local brands and brand owners that you respect in the fashion industry.
MADE Urban Apparel, CLVR Threads, Shawn Riddles, The Front Clothing, and The Treaty
How can TheeFashionStories readers contact you and purchase BoneHead Clothing?
Contact: boneheadcreationz@gmail.com
Twitter: BoneHeadBunker
Instagram: BoneHeadBunker
Bones thank you for an eye opening interview! I learned a lot about business from our interview. I wish you well with BoneHead Clothing! I can't wait to see the new collection this Spring!
Much Love,
Jas
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